Hi, I'm Alexandra Citra, an interdisciplinary product designer and creative strategist based in London. Born in Jakarta and educated in California, I work where tech and culture meet.
Currently at Wild Mind and Odyssey.
Previously at Penguin, Growin, SkillDeck, and Solarion.
Product and UX design
TREND Magazine As Co-Editor-in-Chief, I led 54 students across seven departments. Readership grew 55% and digital interactions 40%.
Read the case study
About
I studied Cognitive Science/HCI and Literature at UC San Diego. One taught me how people think, the other how they create narratives. Since then I've worked in the space between designing products that make sense and telling stories that make people care. I love working on solutions that don't belong to a single region or discipline.
Experience
Junior DesignerOdyssey
Founding Product LeadNiiche
Growth & Technology ConsultantSolarion
Digital Transformation InternProduct and UI/UX TeamMandiri Securities
Creative Strategy InternSkillDeck (acquired)
Research InternIndonesian National Commission on Violence Against Women
Education & leadership
BS Cognitive Science (specialization in Design & Human-Computer Interaction)BA Literature & WritingUC San Diego, 2021–2025
Co-Editor-in-ChiefTREND Magazine, 2024–2025
FounderKotak Aksara, 2018–2021
Currently
Building
Chive
A cultural discovery and artist investment platform.
Reading
Água Viva
Clarice Lispector, my favorite author and biggest poetic prose inspiration of all time.
On repeat
Hell of a time
Quadeca