Hi, I'm Alexandra Citra, an interdisciplinary product designer and creative strategist based in London. Born in Jakarta and educated in California, I work where tech and culture meet.
Previously at Penguin, Growin, SkillDeck, and Solarion.
Product and UX design
TREND Magazine is an independent fashion and culture magazine at UCSD. As Co-Editor-in-Chief, I led 54 staff members across seven departments.
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About
I studied Cognitive Science/HCI and Literature at UC San Diego. One taught me how people think, the other how they create narratives. Since then I've worked in the space between designing products that make sense and telling stories that make people care. I love working on solutions that don't belong to a single region or discipline.
Experience
Junior DesignerOdyssey
Founding Product LeadNiiche
Growth & Technology ConsultantSolarion
Digital Transformation InternProduct and UI/UX TeamMandiri Securities
Creative Strategy InternSkillDeck (acquired)
Research InternIndonesian National Commission on Violence Against Women
Education & leadership
BS Cognitive Science (specialization in Design & Human-Computer Interaction)BA Literature & WritingUC San Diego, 2021–2025
Co-Editor-in-ChiefTREND Magazine, 2024–2025
FounderKotak Aksara, 2018–2021
Currently
Building
My own music app!
A music discovery and artist investment platform for fans and emerging artists.
Reading
Água Viva
Clarice Lispector, my favorite author of all time.
On repeat
Two Star & The Dream Police
Mk.gee