Hi, I'm Alexandra Citra, an interdisciplinary product designer and creative strategist based in London. Born in Jakarta and educated in California, I work where tech and culture meet.
Currently at Wild Mind and Odyssey.
Previously at Penguin, Growin, SkillDeck, and Solarion.
Product and UX design
TREND Magazine As Co-Editor-in-Chief, I led 54 students across seven departments. Readership grew 55% and digital interactions 40%.
2024–2025
About
I studied Cognitive Science and Literature at UC San Diego. One taught me how people think, the other how they feel their way through a story. Since then I've worked in the space between: designing products that make sense, and telling stories that make people care. I do my best work on problems that don't belong to a single discipline.
Experience
Junior DesignerOdyssey
Founding Product LeadNiiche
Growth & Technology ConsultantSolarion
Digital Transformation InternProduct and UI/UX TeamMandiri Securities
Creative Strategy InternSkillDeck (acquired)
Research InternIndonesian National Commission on Violence Against Women
Education & leadership
BS Cognitive Science (specialization in Design & Human-Computer Interaction)BA Literature & WritingUC San Diego, 2021–2025
Co-Editor-in-ChiefTREND Magazine, 2024–2025
FounderKotak Aksara, 2018–2021
Currently
Building
Chive
A cultural discovery and artist investment platform.
Reading
Água Viva
Clarice Lispector, my favorite author and biggest poetic prose inspiration of all time.
On repeat
Hell of a time
Quadeca